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"Pay attention to what I say, not what I do..." More and more - over decades of practice - this opening statement has become the golden rule of marketing and communications, no matter if that "marcom" strategy is being applied in the context of finance, economics, politics - or, any other blood sport. Reason being: If you believe that perception is reality, then perception can have real economic consequences. However, with today's data ubiquity and resulting overload, we have the possibility of infinite perceptions and very little sense of reality... No one is truly to blame for this predicament. We have all conspired - most of us tacitly, some of us more directly - to participant in this confidence game. And so, when Alphacution picks out certain names, it is only to shed light on examples of how the game is played and not to pass judgement on the player(s) - since we are all more or less complicit... (As it turns out, Deutsche Bank is one of our best [...]

Before we dig into the latest numbers, let's level set the motivations here because, in the helter-skelter nature of most people's day, some of this analysis tends to get brushed aside as pedestrian. There is only so much one can do to make a headcount index sexy and provocative. But, this is something folks should be paying attention to. Banks are the biggest employers, the largest providers of services, and the most voracious consumers of technology in the global financial services ecosystem. As innovations strip away their dominance and incumbencies, people should want to know how the dominoes are going to fall because these players are currently interconnected with most everything that goes on in this space... Anyway, preamble (and gentle finger-wagging) aside, here's the setup: Why do we care so much about tracking bulge bank headcount? There are at least two reasons. The first is, well, a bit pedestrian, actually: Since we use headcount to normalize the variance in scale between banks (and other #fintech buyers) in order to [...]